Many people have believed in creating an online store without making any effort on how to get visitors (buyers) to the store, some have so much depend on Google and Bing to get visitors to their store. Well creating an online store is a very good business idea these days because people spend much time online searching for one information or the other, but the most important of it all is knowing how to get buyers to patronize your store.
Have you ever walked into a bar, restaurant, or other small business and saw money framed and mounted on the wall like a trophy or work of fine art?
For many businesses that first sale, first money earned is a monument, marking the transition to a real revenue-generating concern. Unfortunately, brand new online retailers sometimes open to something like the sound of crickets chirping.
In this article, I will show you 15 sure ways to get buyers to your online store even before Google or Bing have bothered to notice you.
1. Tell Family & Friends
Imitate the Avon ladies, Tupperware queens, and Pampered Chefs of multi-level marketing and tell all of your family and friends about your newly created website. Encourage them to share a link or two on Facebook, Twitter, Google+, Pinterest, etc. Remember, you're not just asking them to make a purchase, you're asking them to share your online store with their network - which can be extremely valuable.
2. Use Google Adwords
It is said that you need money to make money, Yes.. here you need to spend some among of money to get the best result and boost your sales and online store activities.
Pay-per-click (PPC) marketing, at its core, is the act of buying site traffic. Although PPC marketing can be nuanced, it's a pretty sure fired way to get targeted visitors and, thereby, sales.
Some hosting providers might give you
$100 Google AdWords Credit or more
upon signing up just to encourage you. Use your AdWords credit to drive targeted traffic to your online store. Finding the right audience across millions of websites can be difficult and when you're paying per click, the costs can add up. Be sure to learn some Google AdWords best practices
before ramping up your spend too much.
3. Bonanza / Give Stuff Away
Giving products away may not seem like a smart way to sell something, but there are two clever ways to turn giveaways into real sales.
4. Submit to Product Feeds
- You can gain hundreds, even thousands of email subscribers by hosting a product giveaway before or after your online store opens. Ask visitors to register to enter the contest and give bonus entries for sharing the contest on social media networks or forwarding it to friends. Once the site launches, or when the contest ends, send a promotional email offering a discount. These products you sell at discount prices make potential buyer to discover your store and come back whenever they need such items.
- Search google for the influencers in your industry. Say you're selling a cool new gadget, find the reporters, blogs, and magazines that may be interested in your product and send them a free sample with a short description of what your product and online store is all about. Big businesses have been doing this for ages, and it works if done correctly. Just don't expect a huge response from this tactic, even if you only get 1 article as a result, the campaign should be considered a success.
Sites like The Find
, and Google Merchant
, aggregate product information and prices so that consumers can find and, let's be frank, compare prices more readily. Adding a feed to one of these sites and sometimes paying a small fee could send a parade of new customers to your online store, helping to secure an initial sale.
5. Embrace Video
Getting buyers to be well convinced these days seems very difficult, sometimes just text and image product description may not be convincing enough, you need to go extra miles to make them understand and believe what you're trying to explain about your product by making video product description.
While it might not be a great idea to "punk" potential customers, video can be a very powerful way to promote a product.
6. Put Stuff on eBay
Online retailers should be comfortable selling via any number of channels, including eBay or similar auction sites. Don't be afraid to put a few products up. Include a coupon for 10 percent off a purchase from your online store. This way, it's possible to make your sales and buyers can visit your website from your eBay profile.
7. Ask Vendors for Some Love
Distributors and manufacturers will often help new retailers by including the startup in dealer listings or mentioning the new retailer on social media sites. Don't be afraid to ask them for some assistance while you're building your business.
8. Get Interviewed
Merchants are frequently experts in a particular industry. If you sell handmade shirts and you're knowledgeable in men's fashion, why not approach media outlets about providing them with expert comment on fashion. Reporters are often on the hunt for industry experts, and you'll often get the opportunity to mention the company you own or represent.
Read :-HOW TO WRITE GOOD PRODUCT DESCRIPTIONS FOR QUICKER PRODUCT SELLING
9. Make an Awesome Blog
Content marketing is the technique of attracting site visitors (read potential customers) by providing good quality content, like how-to blog posts. There are a few key ingredients to improve your ecommerce store's blog and make it something worth sharing: Offer good and relevant content, make sure it's visually appealing, show your products in action, keep it short and snappy, and show them behind the scenes.
10. Use Amazon Product Ads
Amazon lets online retailers place ads right in the context of an Amazon product detail page. Since the people who see your ad are already on Amazon.com looking to make a purchase, the conversion rate on these ads can be much higher than traditional PPC.
11. Hand Out Business Cards
Every online store owners should have business cards. Get some cards made, make sure they're stylish and reflect your store design. Remember, your store URL should be front and center.
12. Rev Up Social Media
You've read a million blog articles about social media marketing for a reason - it works. Make sure you have a strong presence on all the usual suspects: Twitter, Facebook, and Pinterest. Start conversations about your industry, and also inject yourself into conversations already happening, and you'll quickly grow to become an influencer and a thought leader. It's amazing how much traffic you can drive through social media. If you keep growing your social presence it won't be long until your following start to convert to customers.
Read :- HOW TO START AN ONLINE MARKETING WITHOUT SPENDING ANY MONEY
13. Create a Coupon Code
Everyone loves a deal. You may be surprised how many people shop by typing "____coupon code" into Google. Create a coupon code for your online store then head over to a site like RetailMeNot
and post your deal. Write something like, "Woah, I just found this awesome coupon for yourstore.com!"
14. Consider an Affiliate Program
With an affiliate program you can pay people to share and promote your products. Essentially, you sign up with a service like Commission Junction
and then you'll pay the "affiliate" a certain commission on each sale they bring you. These sites can be expensive and time consuming so they're not for everyone, but for certain products it's worth a shot.
15. Facebook Advertising
Facebook advertising can be a great way to access a very targeted audience. Lets say you sell jewelry, with Facebook Advertising you can target people who have "jewelry" or "watches" or "bracelets" with custom banners that have a message specifically to their interests. Similar to Google AdWords, advertising on Facebook is PPC.
16. Be Patient
If you were launching a brick and mortar store or restaurant you probably wouldn't expect your business to be profitable for the first little while. Same goes with online store - it takes time, so be patient.
Feel free to leave your questions below